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| 3 Ways to Increase Restaurant Revenues |
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There are only 3 ways to increase your restaurants revenues: 1. Increase how often your customers order from you. 2. Increase the ticket average when your customers order from you. 3. Get new customers. A Customer List is the most important asset you can have. It is as valuable as gold. It helps you increase revenues in 2 out of the 3 possible ways. A Customer List enables you to systematically stay in touch with your customers. This will have 3 effects: 1. It will increase your sales. It will increase how often your customers buy from you because you can remind them how much they enjoy your product. It can increase how much they spend when you promote new items and high profit margin packages. 2. It will reduce your marketing expenses. Instead of paying thousands of dollars advertising to a “mass” market you can communicate for free to your best target market in the world – people who have tried your product and like it! 3. It will deal a serious blow to your competitors. Very few restaurants actively work their customer list. This alone will give you a huge competitive advantage. Now imagine adding people to your customer list who are from areas dominated by your competitor and staying in touch with them on a regular basis. Your competitor won’t even know what hit them when their sales begin dropping. |
| Written by Lingo Admin |
| Saturday, 06 February 2010 22:24 |
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