74% of online adults prefer email for commercial communication (source).

Over four times as many survey respondents preferred to receive promotions via email rather than via social media (source).

When asked to receive updates from companies..."Only 10% elected to do so through Facebook, while 90% opted for a newsletter" (source).

60% of those with a dedicated account for commercial email check it daily (source).

Ge this, over twice as many Christmas shoppers reported email promotions as the biggest influence on their decision to visit a website rather than social media (source).

Twice as many young consumers turn to email to get a brand or store's deals than turn to Facebook for the same purpose (source).

And check this out...the time spent with emails from friends and family is dropping (source).