Today I want to give you a simple strategy to get your customer to come back again, and soon!

Imagine a new customer that Groupon or Amazon drove to your place has almost finished the meal. Your server asks all of the standard questions: How was everything? Would you like dessert etc. The server delivers the check to the table and says:

"Mr. Coupon User, it was great meeting you, I'm glad you enjoyed your meal today. Here's a complimentary coupon in with your check today.  It's for you to take 10% Off your entire table's check this weekend. Do you know anyone else who would enjoy dining at our restaurant?

Wait for the answer, then hit them with the WOW factor

"Great! We're usually pretty busy on the weekends but give me a call beforehand and I'll make sure we get you and your friends taken care of. My name is Suzie Server and  I'll see you this weekend."

Now what do you suppose that customer feels after that quick exchange? Sure they feel really important to both the restaurant and the server. Do you think they are coming back?  Would you? Yes, you know they are. Are they going to talk about the great service? you betcha. Will they come back this weekend? Possibly. And what kind of impact do you think this will have on the servers tips?  And even the server when customers respond in kind?

Every restaurant should have a planned presentation similar to this in place near the end of the dining experience that encourages future visits.