October is _______ Month:  (you can fill in the blank)

    Adopt a Shelter Dog
    American Pharmacist
    Apple Jack
    Awareness
    Breast Cancer Awareness

With more than 3.5 billion email accounts and over 80% of internet users accessing corporate and personal emails every day, email marketing has become one of the most widely used marketing methods that companies employ. So with all the popular social sites and the myriad online listing opportunities, it's easy to forget the original digital communication tool: E_MAIL! Sometimes email marketing seems 'so last century" but it remains the single most cost-effective method of Marketing to your customers.

Many small businesses use email marketing and social media in some form, but the effectiveness occurs when the two marketing techniques are integrated.  By providing content that appeals to your customers (both existing and potential), you will increase engagement and have more customers taking the next step in the sales process.  You are likely creating content, whether its articles, stories, videos, contests, or promotions for your clients in some channel.  You would expand your reach even more by putting that content in both email newsletters and on social media.

You might think that there's no way bad food or bad service can
actually make customers happy and bring them back, but a study at Harvard